In celebration of Asian American and Pacific Islander (AAPI) Heritage Month, we take a moment to commemorate Parisian luxury jewelry maison Van Cleef & Arpels’ sublime ad campaign featuring Asian models eight years ago. They were among the first luxury jewelers to choose Asian beauties– models Du Juan and Bonnie Chen for their glamorous Spring/Summer campaign. Founded in 1906, the maison’s heirloom pieces often feature flowers and fairies, and their famous clients include the royal family, Princess Grace of Monaco, and movie stars from Michelle Yeoh, to Nicole Kidman and Reese Witherspoon. The jeweler’s uber talented and longtime photographer, Richard Ramos shot the elegant collection with styling by Denise Ho. Enjoy the stunning jewelry collection adorned on models Juan and Chen showcased in Ramos’ exquisite images. We’re delighted to see more Asian faces representing luxury brands in the U.S and worldwide.
Photos by Richard Ramos